Journal of Political Marketing

Aims & Scope

The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics.

As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world.

The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.7
2024	1.90

Journal Rank

Year	Value
2024	9269

Journal Citation Indicator

Year	Value
2024	184

SJR (SCImago Journal Rank)

Year	Value
2024	0.624

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	34

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• From Networked Nominee to Networked Nation: Examining the Impact of Web 2.0 and Social Media on Political Participation and Civic Engagement in the 2008 Obama Campaign

  Citation: 186

  Authors: Derrick L., Fatima K.

• The Image is the Message: Instagram Marketing and the 2016 Presidential Primary Season

  Citation: 105

  Authors: Caroline Lego, Terri L.

• Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter

  Citation: 101

  Authors: Leticia, Kajsa E.

• Fear and Loathing in Populist Campaigns? Comparing the Communication Style of Populists and Non-populists in Elections Worldwide

  Citation: 97

  Authors: Alessandro

• Human Branding in Political Marketing: Applying Contemporary Branding Thought to Political Parties and Their Leaders

  Citation: 89

  Authors: Richard, Patrick, Neil

• Political Marketing and Professionalized Campaigning

  Citation: 87

  Authors: Jesper

• Conceptualizing and Testing Brand Personality in British Politics

  Citation: 77

  Authors: Gareth

• New Media and Political Marketing in the United States: 2012 and Beyond

  Citation: 70

  Authors: Terri L., David A.

• Branding in Politics—Manifestations, Relevance and Identity-Oriented Management

  Citation: 69

  Authors: Helmut

• Politics and Image: The Conceptual Value of Branding

  Citation: 64

  Authors: Margaret

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