Journal of Marketing for Higher Education

Aims & Scope

The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.

The journal aims to publish: Challenging articles on higher education marketing, marketing ethics, services marketing, consumer behaviour, economic and policy dilemmas from across the world that make a contribution to critical theory and empirical research which stimulates debate and develops knowledge in the field.

Papers on key aspects of the interface between markets and higher education which aim to provide a critical forum for the appraisal of theory, practice and ethics where marketing has a role to play in higher education, nationally and internationally.

Papers which critically engage with theoretical and empirical issues drawn from as wide a range of perspectives as possible in the context of markets, marketisation, ethics and higher education.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.1
2024	2.40

SJR (SCImago Journal Rank)

Year	Value
2024	0.635

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	48

Journal Rank

Year	Value
2024	9088

Journal Citation Indicator

Year	Value
2024	340

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Key Factors Influencing Student Satisfaction Related to Recruitment and Retention

  Citation: 381

  Authors: Kevin M., Margaret A.

• Co-creation in higher education: towards a conceptual model

  Citation: 204

  Authors: Mollie, Jason, Hamish

• Education as Service: The Understanding of University Experience Through the Service Logic

  Citation: 186

  Authors: Irene C. L., Jeannie

• Potential of the social media as instruments of higher education marketing: a segmentation study

  Citation: 159

  Authors: Efthymios, Marc C.

• University Student Satisfaction: An Empirical Analysis

  Citation: 149

  Authors: Michael D., Christopher E.C., Tzu-Hui

• Social media in higher education: understanding how colleges and universities use Facebook

  Citation: 134

  Authors: Adam, Alison B.

• Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality

  Citation: 130

  Authors: Beverly A., Dennis O., William G., Daniel J.

• Students as customers in higher education: reframing the debate

  Citation: 129

  Authors: Melodi

• Internationalization or International Marketing? Two Frameworks for Understanding International Students' Choice of Canadian Universities

  Citation: 116

  Authors: Liang-Hsuan

• Factors Influencing International Students' Choice of an Education Destination–A Correspondence Analysis

  Citation: 111

  Authors: Tekle, Vanessa, Ruth

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