Journal of Marketing Education

Aims & Scope

The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education.

Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields.

Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.

The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.

The journal also publishes articles that address various professional issues of importance to marketing faculty members.

The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.1
2024	2.80

SJR (SCImago Journal Rank)

Year	Value
2024	0.915

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	67

Journal Rank

Year	Value
2024	5555

Journal Citation Indicator

Year	Value
2024	377

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Undergraduate Business Internships and Career Success: Are They Related?

  Citation: 278

  Authors: Jack, John, Tammy

• Student Evaluations of Teaching: Are They Related to What Students Learn?

  Citation: 272

  Authors: Dennis E.

• Social Loafing on Group Projects

  Citation: 224

  Authors: Praveen, Connie L.

• Faculty Perceptions of Marketing Journals

  Citation: 206

  Authors: G. Tomas M., William T., R. Edward

• Measuring Student Expectations and Their Effects on Satisfaction: The Importance of Managing Student Expectations

  Citation: 196

  Authors: Sara L., Kathleen A.

• Does It Matter if I Hate Teamwork? What Impacts Student Attitudes toward Teamwork

  Citation: 188

  Authors: Elizabeth, Patricia

• The Effects of Marketing Education and Individual Cultural Values on Marketing Ethics of Students

  Citation: 181

  Authors: Boonghee, Naveen

• The Motivational Effects of the Classroom Environment in Facilitating Self-Regulated Learning

  Citation: 171

  Authors: Mark R.

• Learning by Tweeting

  Citation: 164

  Authors: Shannon B., Suzanne, Debra A.

• The Reflective Learning Continuum: Reflecting on Reflection

  Citation: 158

  Authors: James W., Amanda, William

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