Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Aims & Scope

The Journal of Global Scholars of Marketing Science (JGSMS) is a globally recognized research publication that focuses on the latest developments and emerging topics in the field of marketing and marketing research practice.

JGSMS prioritizes immediacy and current interest in its high-quality papers, which welcome fresh and innovative perspectives from academic, practitioner, and public policy viewpoints.

JGSMS publishes research reports, reviews, and commentaries.

Thematic special issues appear regulary.

The key subject areas and topics covered in JGSMS are: consumer research, consumer behaviour, choice models, cross-cultural research, psychology, sales and advertising, marketing ethics, responsibility and sustainability, brand management, marketing communications, and statistics.

JGSMS is the official journal of the Korean Scholars of Marketing Science.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.7
2024	1.90

Journal Rank

Year	Value
2024	10764

Journal Citation Indicator

Year	Value
2024	363

SJR (SCImago Journal Rank)

Year	Value
2024	0.540

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	27

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Arts and Humanities, Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Self-congruity theory in consumer behavior: A little history

  Citation: 166

  Authors: M. Joseph

• Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration

  Citation: 153

  Authors: Alison

• Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

  Citation: 94

  Authors: Raouf Ahmad, Shehnaz, Murtaza Hassan, Shakir Hussain

• SNS users' para-social relationships with celebrities: social media effects on purchase intentions

  Citation: 83

  Authors: Hyojin, Eunju, Juran

• The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers

  Citation: 66

  Authors: Paramaporn, Thu Nguyen

• Measures of perceived sustainability

  Citation: 60

  Authors: Juran, Charles R., Kyung Hoon, Ki Hoon

• Drivers of green product adoption: the role of green perceived value, green trust and perceived quality

  Citation: 55

  Authors: Ronnie, Aris Y.C., Mei Mei

• Proposing a new logic for data analysis in marketing and consumer behavior: case study research of large-N survey data for estimating algorithms that accurately profile X (extremely high-use) consumers

  Citation: 54

  Authors: Arch G.

• Releasing the death-grip of null hypothesis statistical testing (<i>p</i>&lt; .05): Applying complexity theory and somewhat precise outcome testing (SPOT)

  Citation: 51

  Authors: Arch G.

• How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand

  Citation: 47

  Authors: Heeju, Eunju, Jinghe

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