Journal of Global Fashion Marketing

Aims & Scope

The Journal of Global Fashion Marketing is a quarterly journal that publishes peer-reviewed conceptual and empirical papers and business cases of original works that significantly contribute to the overall advancement of marketing theory, research, and practice in fashion, design, and culture.

JGFM endeavors to be a “global bridge” connecting marketing scholars and practitioners in fashion, design, and culture throughout the world.

We publish high-quality scholarly articles on marketing written by contributors representing the leading academic authors.

As we state on the cover of every issue, our positioning statement, our value added to the marketing scholar readership, is truly to “Bridge Fashion and Marketing” 1.

Monitor and analyze global fashion marketing trends. 2.

Generate and integrate new ideas and theories related to fashion, luxury, and culture marketing theory and practice. 3.

Apply new research methods and techniques in fashion, luxury, and culture marketing. 4.

Explore and disseminate cutting edge fashion marketing practices.

JGFM welcomes manuscripts that provide fresh, innovative insight to any topic in the field of fashion, luxury, and culture marketing.

Both conceptual and empirical works are valued, so long as the manuscript addresses substantive issues in marketing.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5.5
2024	3.30

Journal Rank

Year	Value
2024	3706

Journal Citation Indicator

Year	Value
2024	465

SJR (SCImago Journal Rank)

Year	Value
2024	1.171

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	37

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

  Citation: 444

  Authors: Angella Jiyoung, Eunju

• Social Media and Luxury Brand Management: The Case of Burberry

  Citation: 176

  Authors: Michel, Ricarda, Klaus

• Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post

  Citation: 161

  Authors: Susanna, Eunice

• Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

  Citation: 112

  Authors: Jamid Ul, Zillur

• Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

  Citation: 108

  Authors: Hyun Min, Eunju, Heeju, Pekka

• Understanding consumers' responses toward social media advertising and purchase intention toward luxury products

  Citation: 106

  Authors: Shu-Chuan, Sara, Yoojung

• Luxury fashion consumption in sharing economy: A study of Indian millennials

  Citation: 104

  Authors: Sheetal, Sita

• Digital Fashion: A systematic literature review. A perspective on marketing and communication

  Citation: 92

  Authors: Alice, Tekila Harley, Nadzeya, Lorenzo

• Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and environmental concern

  Citation: 91

  Authors: Nishant, Pratibha, Shailender

• Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints

  Citation: 76

  Authors: Klaus, Benjamin

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