Journal of Euromarketing

Aims & Scope

The Journal of Euromarketing aims to meet the needs of academicians, practitioners, and public policymakers in the discussion of marketing issues pertaining to Europe.

It helps to increase our understanding of the strategic planning aspects of marketing in Europe and the marketing aspects of the trading relationship between European and foreign firms.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Perceived Risk and Risk Reduction in Holiday Purchases: A Cross-Cultural and Gender Analysis

  Citation: 134

  Authors: Vincent W., Vassiliades

• Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth

  Citation: 101

  Authors: Pamela, Deborah

• Market Orientation and Performance: Do the Findings Established in Large Firms Hold in the Small Business Sector?

  Citation: 75

  Authors: Kwaku

• The Implications of Islam for Advertising Messages: The Middle Eastern Context

  Citation: 74

  Authors: Gillian, Mohammed

• Using Self-congruity and Ideal Congruity to Predict Purchase Intention

  Citation: 73

  Authors: Mary K.

• Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland

  Citation: 70

  Authors: Heikki, Jari, Manne, Timo, Marjukka, Jukka, Annu, Jari

• Measuring Images of Developing Countries: A Scale Development Study

  Citation: 55

  Authors: Anthony, Goutam, Stephen J.

• Consumer Ethics in Developing Countries

  Citation: 54

  Authors: Jamal A., Kathryn, Scott J.

• Multi-Cue Evaluation of Made-In Concept

  Citation: 41

  Authors: Alain, Sadrudin A.

• Elucidating Green Consumers: A Cluster Analytic Approach on Proenvironmental Purchase and Curtailment Behaviors

  Citation: 41

  Authors: Johan, Agneta, Annika