Journal of Advertising Research

Aims & Scope

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications.

Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution.

Its primary audience is academics, as well as the practitioner at all levels of practice.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.4
2024	2.10

SJR (SCImago Journal Rank)

Year	Value
2024	0.825

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	102

Journal Rank

Year	Value
2024	6486

Journal Citation Indicator

Year	Value
2024	238

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

  Citation: 577

  Authors: Joseph E., Regina, Lynne, David, Niranjan

• Friends, Fans, and Followers: Do Ads Work on Social Networks?

  Citation: 455

  Authors: David G., Jeffrey E., David

• Developing a scale to measure the interactivity of websites

  Citation: 421

  Authors: Yuping

• Measuring Consumers’ Engagement With Brand-Related Social-Media Content

  Citation: 370

  Authors: Bruno, George, Dariusz

• The Power of “Like”

  Citation: 359

  Authors: Andrew, Graham, Mike, Sean

• The Perceived Fit between Instagram Influencers and the Endorsed Brand

  Citation: 352

  Authors: Priska Linda, Nicole, Marina, Annika

• Artificial Intelligence in Advertising

  Citation: 332

  Authors: Jan, Jeannette, Emily

• Word-of-Mouth Research: Principles and Applications

  Citation: 317

  Authors: Dee T., Bryce R., James A.

• Selecting Celebrity Endorsers: The Practitioner’s Perspective

  Citation: 315

  Authors: B. Zafer, Michael J., Stephen

• How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising

  Citation: 302

  Authors: Karolien, Siegfried

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