Journal of Advertising Education

Aims & Scope

Since its founding in 1996 by the Advertising Division of the Association for Education in Journalism and Mass Communication, the Journal of Advertising Education has served as the focal point for peer-reviewed scholarship, technique expositions, and commentary on advertising curriculum and classroom practice.

Featured topics include: • accreditation • agency practice • assessment • campaigns • classroom practice • creativity • diversity • employment • ethics • integrated marketing communication • international advertising • learning theory • social media • team teaching and learning • technology

View Aims & Scope

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Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.235

Quartile

Year	Value
2024	Q3

h-index

Year	Value
2024	9

Journal Rank

Year	Value
2024	19289

Journal Citation Indicator

Year	Value
2024	24

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens

  Citation: 70

  Authors: Jean M., Shiyu

• A Personal Branding Assignment Using Social Media

  Citation: 36

  Authors: Lyle R.

• Soft Skills: The Difference between Leading and Leaving the Advertising Industry?

  Citation: 32

  Authors: Kasey, Karen L., Sheri J.

• Gaps in Advertising and Public Relations Education: Perspectives of Agency Leaders

  Citation: 30

  Authors: Marlene S., Erin

• Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

  Citation: 18

  Authors: Denny, Janice

• Teaching Approaches in Advertising: Creativity and Technology

  Citation: 18

  Authors: Sabrina

• Tales of Portfolio Schools and Universities: Working Creatives' Views on Preparing Students for Entry-Level Jobs as Advertising Creatives

  Citation: 17

  Authors: Robyn, Eric

• Employers’ Perspectives on Skills Needed for Entry-Level Advertising and Marketing Jobs: A New Computerized Approach

  Citation: 16

  Authors: Dennis T., Lei (Tommy)

• Web 2.0: Opportunities and Challenges for Marketing Educators

  Citation: 15

  Authors: Mary, Debra, Charles, Daradirek “Gee”

• New Century, Same Story: Women Scarce when A<i>dweek</i> Ranks “Best Spots”

  Citation: 15

  Authors: Karen E.

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