International Journal of Marketing Semiotics and Discourse Studies
Published by University of Kassel
eISSN : 2195-2280
Abbreviation : Int. J. Mark. Semiot. Discourse Stud.
Aims & Scope
The International Journal of Marketing Semiotics & Discourse Studies is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotic/discourse analytic research streams, spanning: – Conceptual approaches and empirical research across the 5 P’s by drawing on different semiotic (post-structuralist, sociosemiotic, Peircean, structuralist, cultural, textual, visual, multimodal) and discourse analytic (CDA, DHA) perspectives. – Consumer cultural theory and research – Cultural experiences, artefacts, practices, spectacles – In virtual, ‘real’, hyperreal environments – In individual or community settings – Methodological frameworks for conducting research into product/service/retail branding, brand identity development, brand equity, packaging design, competitive packaging analysis, new product development, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online). – Comparing and contrasting existing marketing research conceptual and methodological frameworks with discourse analytic/semiotic ones. – Cross-disciplinary approaches on marketing research issues that combine discourse analysis and semiotics with perspectives from the social sciences and the humanities, such as anthropology, literary studies, psychoanalysis, anthropology, rhetoric, sociology.
View Aims & ScopeMetrics & Ranking
SJR (SCImago Journal Rank)
| Year | Value |
|---|---|
| 2024 | 0.115 |
Quartile
| Year | Value |
|---|---|
| 2024 | Q4 |
h-index
| Year | Value |
|---|---|
| 2024 | 6 |
Journal Rank
| Year | Value |
|---|---|
| 2024 | 27894 |
Journal Citation Indicator
| Year | Value |
|---|---|
| 2024 | 1 |
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.