Innovative Marketing

Aims & Scope

The journal focuses on the results of scientific researches, concerning utilization of innovative marketing instruments, their nature, varieties, functions, efficiency, etc.

It also analyzes the crucial issues of market demand and supply imbalances, prices prediction, and forecasting, organization of R&D for the innovative products and services, advertising and PR-management.

The privilege of publication is given to the original, conceptually new and contemporary manuscripts, which are devoted to the critical analysis of marketing, overview of new marketing tendencies, innovative techniques of marketing, including psychology methods and so on.

The target audience of the journal includes researchers, scholars, lecturers, students, and practitioners.

Key topics: State policy in the sphere of innovations and innovative marketing; Innovations in forms, methods and tools of marketing; Innovation management in companies; Company staff`s stimulation for marketing innovations development; Corporate governance and social responsibility; Corporate culture and innovative marketing; Property rights for innovations and inventions; Econometric methods and modeling in innovative marketing; “Know-how” technologies in innovative marketing; Big Data analysis and innovative marketing; Marketing of financial services; Consumer markets and consumer behavior; Marketing in creating goods and services; Pricing for goods and services; Advertising and sales promotion; Distribution channel management.

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Directory of Open Access Journals (DOAJ)
• Web of Science

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, Economics, Econometrics and Finance and Social Sciences, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Aims scope
• Homepage
• Oa statement
• Author instructions
• License terms
• Review url
• Board url
• Copyright url
• Plagiarism url
• Preservation url
• Apc url
• License

Plagiarism Policy

This journal follows a plagiarism policy. All submitted manuscripts are screened using reliable plagiarism detection software to ensure originality and academic integrity. Authors are responsible for proper citation and acknowledgment of all sources, and any form of plagiarism, including self-plagiarism, will not be tolerated.

For more details, please refer to our official: Plagiarism Policy.

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, Economics, Econometrics and Finance and Social Sciences, ensuring accessibility and quality in research dissemination.

This journal requires an Article Processing Charge (APC) to support open access publishing, covering peer review, editing, and distribution. The current APC is 1,195.00 EUR. Learn more.

Explore journals without APCs for alternative publishing options.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Biogas as an alternative energy resource for Ukrainian companies: EU experience

  Citation: 50

  Authors: Yuri, Olena, Tetyana, Oleksii

• Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

  Citation: 47

  Authors: Singha, Bilal, Wornchanok

• Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework

  Citation: 42

  Authors: Mario, Letizia, Vittoria, Riccardo

• The impact of green marketing on consumers’ attitudes: A moderating role of green product awareness

  Citation: 36

  Authors: Antoun, Abdallah, Ibrahim, Hossam

• Influence of the dimensions of CSR activities on consumer purchase intention

  Citation: 35

  Authors: Vinod, Jeanne, Subhasmita, Liza

• Perceived health risk, online retail ethics, and consumer behavior within online shopping during the COVID-19 pandemic

  Citation: 35

  Authors: Yuniarti, Arief, Meydia, Yevis

• An extension of the Expectation Confirmation Model (ECM) to study continuance behavior in using e-Health services

  Citation: 33

  Authors: K, Subhashree

• Evolution of customer satisfaction in the e-banking service industry

  Citation: 32

  Authors: Long, Teerasak

• Determinants of intention to continue using internet banking: Indian context

  Citation: 29

  Authors: Hamood, Abdulwahid, Afrah

• Identification of green marketing strategies: perspective of a developing country

  Citation: 27

  Authors: Maria, Sentot, Berta