Consumer Behavior in Tourism and Hospitality

Aims & Scope

Consumer Behavior in Tourism and Hospitality (CBTH) aims to offer conceptual and empirical support to advance, deepen, and expand our understanding of consumer behavior in tourism and hospitality.

The journal especially seeks to nurture collaborative work among researchers in marketing and consumer behavior, psychology, management and organizational behavior, behavioral economics, sociology, semiotics, anthropology, geography, and history to offer novel perspectives in describing, explaining, predicting, and influencing tourism and hospitality behavior.

Contributions that use a variety of methodological approaches and/or different disciplinary perspectives are encouraged.

Authors are urged to challenge past research, paving the way for a future of distinctive consumer research studies in tourism and hospitality.

The journal welcomes contributions engaging in creative and innovative approaches and methodologies, and those developing new research linkages among disciplines.

View Aims & Scope

---

Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.683

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	51

Journal Rank

Year	Value
2024	8341

Journal Citation Indicator

Year	Value
2024	520

---

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

---

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.

---

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews

  Citation: 37

  Authors: Benjamin, David

• Empirical research on the competitiveness of rural tourism destinations: a practical plan for rural tourism industry post-COVID-19

  Citation: 30

  Authors: Chee Hua

• The impact of AI chatbots on customer trust: an empirical investigation in the hotel industry

  Citation: 21

  Authors: Van Thanh, Le Thai, Nguyen Thi Khanh

• Travel behaviour differences among Indonesian youth in Generations Y and Z: pre-, during and post-travel

  Citation: 20

  Authors: Janianton, Tri Kuntoro, Moh Edi, Putu Diah Sastri, Suci Sandi

• Employee green behavior in hotels: the role of green human resource management, green transformational leadership and value congruence

  Citation: 18

  Authors: Swati, Sajeet

• Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran

  Citation: 17

  Authors: Alireza, Mohammadjavad, Alireza, Nader

• Impact of destination brand experience on destination advocacy: trust and loyalty as moderators

  Citation: 15

  Authors: Shalini, Poornima, Banasree, Abdul, Jones

• Personal values and travel social media use among Generation Z

  Citation: 14

  Authors: Tung-Zong (Donald), Weng Hang, Angelica

• The spatial distribution of Airbnb providers in Brussels: different drivers for different types of hosts?

  Citation: 14

  Authors: Marek, Pieter-Paul, Rafael, Lena, Sylvie

• Exploring tourists’ experiences when visiting Petra archaeological heritage site: voices from TripAdvisor

  Citation: 13

  Authors: Victor Oluwafemi, Mehmet Bahri, Taiwo Temitope, Ali

---