Aims & Scope
The Bottom Line aims to provide an exciting mix of practitioner and academic work, focusing on the latest developments in information management and the value of information.
The journal is particularly interested in research articles that focus on issues such as processes, skills requirements, managerial performance and governance, in relation to the use of information and extraction of value from it, in business functions such as: Strategy Marketing and sales Finance Human resources Research and development Operations Information technology Logistics and distribution and in business activities such as: Development of insight from information Delivery of strategy Management of campaigns, projects, programmes and change Mergers and acquisitions Risk management Innovation in products, markets, services and business models, whether by suppliers or users Market and ecosystem development Human resources recruitment, development and retention, including talent management Organisation of information management Internal and external communication Use of advanced technologies and managerial approaches e.g. artificial intelligence and machine learning, Internet of things, augmented/virtual reality, robotics, cloud computing, platforms Digital business and transformation Knowledge management Information trading Insight development, management and application Management of ethics and trust.
View Aims & ScopeMetrics & Ranking
Impact Factor
Year | Value |
---|---|
2025 | 7.3 |
Journal Rank
Year | Value |
---|---|
2024 | 6091 |
Journal Citation Indicator
Year | Value |
---|---|
2024 | 267 |
SJR (SCImago Journal Rank)
Year | Value |
---|---|
2024 | 0.861 |
Quartile
Year | Value |
---|---|
2024 | Q1 |
Impact Factor Trend
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Social Sciences, designed to support cutting-edge academic discovery.
Most Cited Articles
The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.
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Artificial intelligence (AI) in strategic marketing decision-making: a research agenda
Citation: 209
Authors: Merlin, Eleni, Yuksel, Geraint, Matt, Ashraf, Paul, Jon, Liz
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Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation
Citation: 132
Authors: Aluisius Hery, Noviaty Kresna, Ananta, Bok Gyo
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Are CRM systems ready for AI integration?
Citation: 111
Authors: Sheshadri, Soumya Kanti, Ranjan, Bang
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Revisiting technology-organization-environment (T-O-E) theory for enriched applicability
Citation: 105
Authors: Hart O., Ojiabo, Sunny R.
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Organizational adoption of digital information and technology: a theoretical review
Citation: 105
Authors: Sebastian, Arnold
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Adoption of artificial intelligence integrated CRM system: an empirical study of Indian organizations
Citation: 99
Authors: Sheshadri, Bang, Soumya Kanti, Kalyan Kumar, Sumana
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A stakeholder theory approach to creating value in higher education institutions
Citation: 93
Authors: Taiguara de Freitas, Simone Ruchdi, Fabricio, Joao MaurÃcio Gama
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Behavioral intention to use cryptocurrency in Malaysia: an empirical study
Citation: 79
Authors: Joye, Yashar, Ai Ping