Arts and the Market

Aims & Scope

Arts and the Market (AAM) welcomes both theoretically and empirically grounded submissions from across the arts, humanities and social sciences, and is interested in both qualitative and quantitative approaches to research.

The journal adopts a broad view of the arts, including all sectors of the arts and creative industries.

It embraces the different disciplinary traditions and perspectives that can inform the field.

The journal facilitates an understanding of the various artistic, cultural, social, sociological, commercial and technological practices and discourses of production, performance, intermediation and consumption, which shape the arts sector and its related market(s).

Papers on any aspect of arts marketing and audience research are welcome.

Including, but not limited to: -Strategic arts marketing - Marketing research in the arts- Audience engagement- Consumer/audience behaviour- Co-production and co-creation in the arts- Participatory practice- Cultural value and the impact of the arts- Fundraising, patronage and sponsorship of the arts and culture- Product and brand management- The role of leadership in arts marketing and audience engagement- Corporate social responsibility- PR in the arts and culture- Corporate communication strategies- Cultural entrepreneurship- Creative and cultural industries- Creativity and innovation- Intercultural marketing in the arts- Cultural policy regarding marketing, audience development, engagement and research.

View Aims & Scope

---

Metrics & Ranking

Impact Factor

Year	Value
2025	1.2
2024	0.70

SJR (SCImago Journal Rank)

Year	Value
2024	0.271

Quartile

Year	Value
2024	Q2

Journal Rank

Year	Value
2024	17691

Journal Citation Indicator

Year	Value
2024	55

---

---

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

---

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Arts and Humanities and Business, Management and Accounting, designed to support cutting-edge academic discovery.

---

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Capturing emotions: experience sampling at live music events

  Citation: 35

  Authors: Emma H., Jonathan

• The role of ambiances and aesthetics on millennials’ museum visiting behavior

  Citation: 29

  Authors: Hyowon, Jungkun, Tianbao, Hyunjin

• The death of arts marketing: a paradigm shift from consumption to enrichment

  Citation: 23

  Authors: Ben

• Videography in marketing research: mixing art and science

  Citation: 23

  Authors: Christine, Russell, Alain

• eWOM in the performing arts: exploratory insights for the marketing of theaters

  Citation: 22

  Authors: Andrea, Lorenz

• The cultural non-participant: critical logics and discursive subject identities

  Citation: 20

  Authors: David

• Eco-friendly practices and pro-environmental behaviours: the Australian folk and world music festival perspective

  Citation: 18

  Authors: Marisol, Christina

• Marketing and consumption of art products: the movie industry

  Citation: 17

  Authors: Elif, Ayse, Gülhayat Gölbasi

• Art marketing as an emerging area in an emerging market

  Citation: 14

  Authors: Aylin Ecem

• <i>Digital Skills for Performance</i>: a framework for assessing current and future digital skills needs in the performing arts sector

  Citation: 12

  Authors: Aleksandra, James

---