Young Consumers

Aims & Scope

The young people’s marketplace is fast-moving and characterized by an increasingly sophisticated and brand-aware audience.

Topical articles and the latest research findings keep readers in touch with what youth are thinking and doing.

Topics include, but are not limited to: • Youth consumer behaviour • Branding • New product development • Child and adolescent development • Children and technology • Responsible marketing • Youth trends • Children’s media • Industry initiatives • Ethical and regulatory issues.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5

SJR (SCImago Journal Rank)

Year	Value
2024	0.859

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	45

Journal Rank

Year	Value
2024	6114

Journal Citation Indicator

Year	Value
2024	657

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Economics, Econometrics and Finance and Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Influence of social media marketing communications on young consumers’ attitudes

  Citation: 223

  Authors: Rodney Graeme

• Exploring ethical consumption of generation Z: theory of planned behaviour

  Citation: 177

  Authors: Elmira, Sophie

• Uses and gratifications sought by pre-adolescent and adolescent TikTok consumers

  Citation: 165

  Authors: Christina, Rita

• Me first, then the environment: young Millennials as green consumers

  Citation: 153

  Authors: Iman, Eric

• Behavioural intention to adopt mobile banking among the millennial generation

  Citation: 153

  Authors: Evon, Jasmine

• Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy

  Citation: 144

  Authors: Pallavi, Kushagra, Vikas

• Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers

  Citation: 131

  Authors: Pradeep, Rajesh

• Binge watching and college students: motivations and outcomes

  Citation: 124

  Authors: Swati, Satyendra C.

• Impact of celebrity endorsement in advertising on brand image among Chinese adolescents

  Citation: 121

  Authors: Kara, Yu, Edwin K.

• Encouraging brand loyalty in fickle generation Y consumers

  Citation: 120

  Authors: Violet

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