South Asian Journal of Marketing

Aims & Scope

The South Asian Journal of Marketing aims to provide a platform for scholars and practitioners to share knowledge and insights on marketing and business practices in South Asia.

The journal publishes original research articles, case studies, and review articles that contribute to the understanding of marketing and business practices in the region.

The journal's scope includes, but is not limited to, the following topics:

• Marketing strategies and tactics
• Consumer behavior and market research
• Brand management and advertising
• Supply chain management and logistics
• Entrepreneurship and small business management
• International business and trade

We welcome submissions from scholars and practitioners from South Asia and around the world.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Directory of Open Access Journals (DOAJ)
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Apc url
• Homepage
• Aims scope

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal does not charge a mandatory Article Processing Charge (APC). However, optional open access publication may incur fees based on the publisher’s policies. Learn more.

Explore journals without APCs for alternative publishing options.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study

  Citation: 50

  Authors: Md. Tanvir Alam, Shahrin, Tauhid Ahmed, Md Tanaz, Md Khaled, Md. Nazmul

• Impacts of Binge-Watching on Netflix during the COVID-19 pandemic

  Citation: 41

  Authors: Kazi Turin, Md. Zahir Uddin

• Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective

  Citation: 33

  Authors: Nusrat, Golam

• Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model

  Citation: 25

  Authors: Puneett, Anupama

• The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations

  Citation: 23

  Authors: Mst Farjana, Md Shamim

• The mediating effect of trust on consumer behavior in social media marketing environments

  Citation: 23

  Authors: Aloka, Nalin

• Trust and product as moderators in online shopping behavior: evidence from India

  Citation: 23

  Authors: Felicita, Manoj Britto, Satyanarayana

• Covid-19 is driving fear and greed in consumer behaviour and purchase pattern

  Citation: 22

  Authors: Kavya, Abhishek, Anand Shankar Raja

• Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka: a holistic approach of both customers' and retailers' perspectives

  Citation: 18

  Authors: P.G.S. Amila, B.T.K., N.J., Sudhir

• Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics

  Citation: 15

  Authors: Md. Ashraful, Debashish, Rehana, Rajidul