Social Marketing Quarterly

Aims & Scope

Social Marketing Quarterly (SMQ) is a scholarly, internationally circulated journal that covers theoretical, research and practical issues confronting social marketers.

As one of only two journals exclusively focused on social marketing issues, SMQ targets social marketers and other professionals interested in contributing to social marketing theory and practice.

SMQ consists of research studies, case studies, conference notices, essays, editorials, book reviews, and other relevant news regarding social marketing efforts around the world.

This comprehensive approach makes it an invaluable resource for practitioners, academics, program developers, policy makers, and administrators.

SMQ publishes original work and fosters a cooperative exploration of ideas and practices in order to build bridges among various disciplines so that innovative change strategies and alliances are created.

Manuscripts are submitted to a double-blind peer-review process.

Sections include Applications, Theory and Review, Training Initiatives, Book Reviews, Notes from the Field, Resources, and Looking Ahead.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.4
2024	2.30

SJR (SCImago Journal Rank)

Year	Value
2024	0.608

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	36

Journal Rank

Year	Value
2024	9542

Journal Citation Indicator

Year	Value
2024	147

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Choosing Effective Behavior Change Tools

  Citation: 186

  Authors: Doug, P. Wesley

• Social Marketing

  Citation: 171

  Authors: V. Dao

• Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack

  Citation: 158

  Authors: Philip, Nancy

• Using Cross-Sectional Surveys to Plan Message Strategies

  Citation: 125

  Authors: Robert, Kimberly Duyck

• The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors

  Citation: 121

  Authors: Tania, Danielle Kathryn, Jennifer K.

• A Meta-Analysis of Social Marketing Campaigns to Improve Global Conservation Outcomes

  Citation: 101

  Authors: Kevin M., Brian A., Katherine A., Amielle A.

• Exposure: Theory and Evidence about All the Ways it Matters

  Citation: 100

  Authors: Robert C.

• Customer Journey Mapping as an Advocacy Tool for Disabled People

  Citation: 90

  Authors: Adam, Alison

• The New Technology: The Consumer as Participant Rather than Target Audience

  Citation: 73

  Authors: R. Craig

• “Act on Climate Change”: An Application of Protection Motivation Theory

  Citation: 72

  Authors: Magdalena, Romulus, Takaya, Kristina

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