Services Marketing Quarterly

Aims & Scope

Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies.

The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services.

Areas of emphasis include: Service characteristics changes.

Servicescape impacts.

Service delivery impacts.

Services impact on organizational image.

Digital service environments and impacts.

Evolution of services over time and by industry.

Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing.

Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice.

Services Marketing Quarterly also welcome proposals for special issues.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.6

SJR (SCImago Journal Rank)

Year	Value
2024	0.371

Quartile

Year	Value
2024	Q3

h-index

Year	Value
2024	37

Journal Rank

Year	Value
2024	14573

Journal Citation Indicator

Year	Value
2024	120

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Service Worker Burnout and Turnover Intentions: Roles of Person-Job Fit, Servant Leadership, and Customer Orientation

  Citation: 127

  Authors: Emin, Ugur, Nicholas

• Employee Based Brand Equity: A Third Perspective

  Citation: 125

  Authors: Ceridwyn, Debra

• Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

  Citation: 101

  Authors: Kavita, Narendra K.

• A revised view of service quality dimensions: An empirical investigation

  Citation: 87

  Authors: Gordon, Terrence

• Service Quality Dimension and Customer Satisfaction: An Empirical Study in the Malaysian Hotel Industry

  Citation: 83

  Authors: Muslim, Zatilaziya, Wan Faizatul Aniza, Siti Zaroha, Emilia

• Building a University Brand from Within: University Administrators' Perspectives of Internal Branding

  Citation: 74

  Authors: Kimberly M., Timothy W., Linda, Geoffrey L.

• Critical Success Factors of TQM in Service Organizations: A Proposed Model

  Citation: 74

  Authors: Faisal, Zillur

• Internet Shopping and Buying Behavior of College Students

  Citation: 69

  Authors: Deborah H., Andrew M., Dolly

• The Influence of Customer Experience Quality on Customers' Behavioral Intentions

  Citation: 67

  Authors: Hyunsik, Beomjoon

• Work-Life Balance Perspectives of Marketing Professionals in Generation Y

  Citation: 65

  Authors: Katherine T.

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