Aims & Scope

A natureza da revista é de caráter acadêmico, publicando artigos que sejam resultado de pesquisa científica. • Os artigos devem necessariamente trazer uma contribuição acadêmica teórica ou empírica inovadora à área de conhecimento do Marketing. • Não há preferência a priori por nenhuma ênfase temática, cabendo a publicação de artigos científicos no grande leque de temas tratados pela disciplina. • Quando pertinente e necessário, serão publicados artigos estrangeiros ou traduções de artigos clássicos da área, visando à sua difusão no ambiente acadêmico brasileiro. • Há um posicionamento deliberado de publicar artigos de todos os grupos de pesquisa do país, privilegiando pesquisadores das regiões em fase de consolidação e incentivando a produção conjunta.

View Aims & Scope

Metrics & Ranking

Impact Factor

Year Value
2025 0.6

SJR (SCImago Journal Rank)

Year Value
2024 0.159

Quartile

Year Value
2024 Q4

h-index

Year Value
2024 9

Journal Rank

Year Value
2024 23867

Journal Citation Indicator

Year Value
2024 100

Impact Factor Trend


Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.


Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.


Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.


APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting and Economics, Econometrics and Finance, ensuring accessibility and quality in research dissemination.

This journal does not charge a mandatory Article Processing Charge (APC). However, optional open access publication may incur fees based on the publisher’s policies.

Explore journals without APCs for alternative publishing options.


Quick Facts

Current Factor
0.6
First Published: 2025

SJR (SCImago Journal Rank)

SJR
0.159
First Published: 2024

Quartile

Current Quartile
Q4
First Published: 2024

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