Recherche et Applications en Marketing

Aims & Scope

Recherche et Applications en Marketing (French edition) is a peer reviewed academic international journal publishing original research in the field of marketing in French and translated into English.

It is a main reference for the development and dissemination of new concepts and new methods in marketing.

Recherche et Applications en Marketing publishes articles covering any aspect of marketing, including consumer behaviour, communication, retailing, CRM, new product development and more.

The journal publishes research articles, research notes, critical state of the art papers, and also articles offering perspectives from other disciplines which might be applied to marketing.

Recherche et Applications en Marketing is an official journal of the AFM (French Marketing Association - Association Française du marketing).

It is the leading French research journal in the field of marketing which has been published since 1986, and in both English and French since 2007.

View Aims & Scope

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Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.132

Quartile

Year	Value
2024	Q4

h-index

Year	Value
2024	4

Journal Rank

Year	Value
2024	26205

Journal Citation Indicator

Year	Value
2024	28

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque

  Citation: 210

  Authors: Patricia, Michaël

• Comprendre et mesurer la valeur du point de vue du consommateur

  Citation: 152

  Authors: Philippe, Yves, Gilles

• La résistance du consommateur: Proposition d'un cadre d'analyse

  Citation: 149

  Authors: Dominique

• L'attachement à la marque : Proposition d'une échelle de mesure

  Citation: 142

  Authors: Jérôme

• Le codage à visée théorique

  Citation: 134

  Authors: Sébastien, Catherine Voynnet

• Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation

  Citation: 132

  Authors: Antonella, Bernard

• Mesurer l'implication durable vis-à-vis d'un produit indépendamment du risque perçu

  Citation: 104

  Authors: Alain

• Pour un développement des mesures de l'affectif en marketing: Synthèse des prérequis

  Citation: 91

  Authors: C., M. T.

• La satisfaction des consommateurs spécifique à une transaction: définition, antécédents, mesures et modes

  Citation: 78

  Authors: Joëlle

• L'impact de la responsabilité sociétale de l'entreprise sur la confiance des consommateurs

  Citation: 74

  Authors: Valérie, C. Ruben

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