Qualitative Market Research

Aims & Scope

Established in 1998 Qualitative Market Research: An International Journal (QMR) publishes scholarly research from around the world that aims to further the frontiers of knowledge and understanding of qualitative market research and its applications.

This is achieved by publishing high quality research papers that both inform and challenge our awareness of the dichotomy of practices and principals in research in an analytical and practical way.

As a journal that aims to further our understanding of qualitative market research, papers can use a variety of inter-disciplinary applications, such as: cultural studies, economics and sociology; and from related fields in: discourse analysis, ethnography, semiotics and grounded theory, phenomenology and psycho-analysis.

QMR welcomes papers that utilise qualitative methodologies that cover all aspects of marketing, including but not limited to: consumer behaviour, online marketing, marketing strategy, services and social marketing.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.5

SJR (SCImago Journal Rank)

Year	Value
2024	0.579

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	70

Journal Rank

Year	Value
2024	10028

Journal Citation Indicator

Year	Value
2024	314

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Why people use social media: a uses and gratifications approach

  Citation: 1126

  Authors: Anita, David

• Sample size for qualitative research

  Citation: 1090

  Authors: Clive Roland

• Green marketing: legend, myth, farce or prophesy?

  Citation: 519

  Authors: Ken, Andrew

• Measurement in a cross‐cultural environment: survey translation issues

  Citation: 434

  Authors: Susan Y.

• Sensitive research topics: netnography revisited

  Citation: 416

  Authors: Roy, Suzanne C.

• Comprehensive criteria to judge validity and reliability of qualitative research within the realism paradigm

  Citation: 374

  Authors: Marilyn, Chad

• Validity and reliability tests in case study research: a literature review with “hands‐on” applications for each research phase

  Citation: 348

  Authors: Andreas M.

• Recognising deductive processes in qualitative research

  Citation: 311

  Authors: Kenneth F.

• Methodology or “methodolatry”? An evaluation of focus groups and depth interviews

  Citation: 208

  Authors: David, Richard

• Grounded theory: the missing methodology on the interpretivist agenda

  Citation: 199

  Authors: Christina

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