Psychology and Marketing

Aims & Scope

Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing.

As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals.

Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.

P&M fosters the exploration of marketing phenomena spanning the entire spectrum of offerings (products & services), price, promotion (advertising, publicity, public relations, and personal selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers.

Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis.

Manuscripts may deal with business-to-consumer, business-to-business, and not-for-profit business and organizational issues.

Also appropriate for submission to P&M are case studies, cross-cultural research, and psychological studies or profiles of individuals or groups with clear marketing implications.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	9.1
2024	8.90

SJR (SCImago Journal Rank)

Year	Value
2024	3.497

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	154

Journal Rank

Year	Value
2024	540

Journal Citation Indicator

Year	Value
2024	6030

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Psychology, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• E‐satisfaction and e‐loyalty: A contingency framework

  Citation: 1290

  Authors: Rolph E., Srini S.

• Customer perceived value, satisfaction, and loyalty: The role of switching costs

  Citation: 1212

  Authors: Zhilin, Robin T.

• Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

  Citation: 936

  Authors: Christy, Tracy

• The psychology of attitudes. A.H. Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida

  Citation: 909

  Authors:

• Empirical testing of a model of online store atmospherics and shopper responses

  Citation: 852

  Authors: Sevgin A., Karen A., Lenita M.

• Determinants of Chinese consumers' green purchase behavior

  Citation: 827

  Authors: Ricky Y. K.

• Promoting sustainable consumption: Determinants of green purchases by Swiss consumers

  Citation: 807

  Authors: Carmen, Sybille

• Value‐based segmentation of luxury consumption behavior

  Citation: 791

  Authors: Klaus‐Peter, Nadine, Astrid

• Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis

  Citation: 705

  Authors: Christian, Annette

• Personal taste and family face: Luxury consumption in Confucian and western societies

  Citation: 681

  Authors: Nancy Y., Aaron C.

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