Micro and Macro Marketing
Published by Il Mulino publishing house (Journal Finder)
ISSN : 1121-4228 eISSN : 2612-2073
Abbreviation : Micro Macro Mark.
Aims & Scope
Micro & Macro Marketing is directed to operators, researchers, scholars and all those feeling the need to deepen the reflection on contents and marketing problems, on consumptions, communication and market research.
The review can be considered a tool for updating and widening research on such topics.
The journal promotes interdisciplinary comparison (with marketing, psychology, sociology, statistics) paying special attention to some relevant problems that marketers are facing.
Further, Micro & Macro Marketing promotes a constant exchange between business reality and scientific research.
The latest issues have been dealing with information and communication technologies, international marketing trends, creativity and innovation, non-conventional marketing, market research, competitiveness, luxury, made in Italy, critical consumption, market measurement and tourism marketing.
Every issue includes the analysis of important cases, and an “Osservatorio” (“Observatory”) on consumption and markets.
View Aims & ScopeMetrics & Ranking
SJR (SCImago Journal Rank)
| Year | Value |
|---|---|
| 2024 | 0.118 |
Quartile
| Year | Value |
|---|---|
| 2024 | Q4 |
h-index
| Year | Value |
|---|---|
| 2024 | 5 |
Journal Rank
| Year | Value |
|---|---|
| 2024 | 27529 |
Journal Citation Indicator
| Year | Value |
|---|---|
| 2024 | 21 |
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.
