Aims & Scope

Marketing ZFP – Journal of Research and Management traditionally publishes original, unpublished work on diverse marketing research topics.

Empirical, theory based research articles (quantitative or qualitative) are preferred, however research notes and forum articles (methodological, theoretical and conceptual articles) are welcome as well.

Occasionally, special issues on particular research topics are published.

The articles or special issues may address the following topics: Consumer Behaviour; Consumer Goods or B2C; Industrial Goods or B2B; International Marketing; Internet and E-Commerce; Marketing-Mix; Marketing Management or Strategy; Methodology or Research Methods; Retailing; Service Industries.

View Aims & Scope

Metrics & Ranking

SJR (SCImago Journal Rank)

Year Value
2024 0.175

Quartile

Year Value
2024 Q4

h-index

Year Value
2024 8

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.


Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Psychology, designed to support cutting-edge academic discovery.


SJR (SCImago Journal Rank)

SJR
0.175
First Published: 2024

Quartile

Current Quartile
Q4
First Published: 2024

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