Marketing, Zeitschrift fur Forschung und Praxis
Published by C.H.BECK
ISSN : 0344-1369
Abbreviation : Mark. Z. fur Forsch. Prax.
Aims & Scope
Marketing ZFP – Journal of Research and Management traditionally publishes original, unpublished work on diverse marketing research topics.
Empirical, theory based research articles (quantitative or qualitative) are preferred, however research notes and forum articles (methodological, theoretical and conceptual articles) are welcome as well.
Occasionally, special issues on particular research topics are published.
The articles or special issues may address the following topics: Consumer Behaviour; Consumer Goods or B2C; Industrial Goods or B2B; International Marketing; Internet and E-Commerce; Marketing-Mix; Marketing Management or Strategy; Methodology or Research Methods; Retailing; Service Industries.
View Aims & ScopeMetrics & Ranking
SJR (SCImago Journal Rank)
Year | Value |
---|---|
2024 | 0.175 |
Quartile
Year | Value |
---|---|
2024 | Q4 |
h-index
Year | Value |
---|---|
2024 | 8 |
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Psychology, designed to support cutting-edge academic discovery.