Marketing, Zeitschrift fur Forschung und Praxis

Aims & Scope

Marketing ZFP – Journal of Research and Management traditionally publishes original, unpublished work on diverse marketing research topics.

Empirical, theory based research articles (quantitative or qualitative) are preferred, however research notes and forum articles (methodological, theoretical and conceptual articles) are welcome as well.

Occasionally, special issues on particular research topics are published.

The articles or special issues may address the following topics: Consumer Behaviour; Consumer Goods or B2C; Industrial Goods or B2B; International Marketing; Internet and E-Commerce; Marketing-Mix; Marketing Management or Strategy; Methodology or Research Methods; Retailing; Service Industries.

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Psychology, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations

  Citation: 498

  Authors: Edward E., Marko, Christian M.

• Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung

  Citation: 248

  Authors: Christian, Annette

• Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen

  Citation: 142

  Authors: Christian, Hans

• Kundenbindung als Marketingziel

  Citation: 127

  Authors: Hermann

• Kundenzufriedenheit

  Citation: 86

  Authors: Bernd

• Conducting Mediation Analysis in Marketing Research

  Citation: 68

  Authors: Carsten L., Steffen, Yasemin

• Das Kano-Modell der Kundenzufriedenheit

  Citation: 62

  Authors: Franz, Hans H., Kurt, Elmar

• Kundenbindung - die neue Sollstrategie?

  Citation: 48

  Authors: Friedhelm W., Andreas

• Konsumentenzufriedenheit als Determinante der Marken- und Händlerloyalität. Das Beispiel der Automobilindustrie

  Citation: 40

  Authors: Christoph

• Die Messung wahrgenommener Dienstleistungsqualität mit SERVQUAL. Eine kritische Auseinandersetzung

  Citation: 40

  Authors: Bert