Aims & Scope
Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.
A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment.
The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.
The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.
View Aims & ScopeMetrics & Ranking
Impact Factor
| Year | Value |
|---|---|
| 2025 | 2.8 |
| 2024 | 3.40 |
SJR (SCImago Journal Rank)
| Year | Value |
|---|---|
| 2024 | 1.774 |
Quartile
| Year | Value |
|---|---|
| 2024 | Q1 |
h-index
| Year | Value |
|---|---|
| 2024 | 85 |
Journal Rank
| Year | Value |
|---|---|
| 2024 | 1777 |
Journal Citation Indicator
| Year | Value |
|---|---|
| 2024 | 498 |
Impact Factor Trend
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.