Marketing Theory

Aims & Scope

Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory.

A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment.

The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory.

The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.8
2024	3.40

SJR (SCImago Journal Rank)

Year	Value
2024	1.774

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	85

Journal Rank

Year	Value
2024	1777

Journal Citation Indicator

Year	Value
2024	498

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Service-dominant logic: reactions, reflections and refinements

  Citation: 1240

  Authors: Robert F., Stephen L.

• Value co-creation in service logic: A critical analysis

  Citation: 1083

  Authors: Christian

• Contextualization and value-in-context: How context frames exchange

  Citation: 854

  Authors: Jennifer D., Stephen L.

• The concept of perceived value: a systematic review of the research

  Citation: 811

  Authors: Raquel, M. Ángeles

• Co-creation and co-destruction: A practice-theory based study of interactive value formation

  Citation: 658

  Authors: Per, Per

• Revisiting Consumption Experience

  Citation: 589

  Authors: Antonella, Bernard

• Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

  Citation: 575

  Authors: David, Richard J.

• Working consumers: the next step in marketing theory?

  Citation: 512

  Authors: Bernard, Daniele

• Adopting a service logic for marketing

  Citation: 508

  Authors: Christian

• The dynamics of place brands

  Citation: 479

  Authors: Mihalis, Mary Jo

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