Marketing Science

Aims & Scope

Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed).

We invite authors to submit for peer review their best marketing-oriented research.

We accept many types of manuscripts.

Please consider us as an author-friendly outlet for your research.

We are THE premier journal focusing on empirical and theoretical quantitative research in marketing.

Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication.

Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.9
2024	4.00

SJR (SCImago Journal Rank)

Year	Value
2024	7.543

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	159

Journal Rank

Year	Value
2024	141

Journal Citation Indicator

Year	Value
2024	1193

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Mental Accounting and Consumer Choice

  Citation: 3793

  Authors: Richard

• The Antecedents and Consequences of Customer Satisfaction for Firms

  Citation: 2717

  Authors: Eugene W., Mary W.

• Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

  Citation: 2046

  Authors: Thomas P., Donna L., Yiu-Fai

• Using Online Conversations to Study Word-of-Mouth Communication

  Citation: 1819

  Authors: David, Dina

• Determinants of Continuity in Conventional Industrial Channel Dyads

  Citation: 1492

  Authors: Erin, Barton

• Brands and Branding: Research Findings and Future Priorities

  Citation: 1389

  Authors: Kevin Lane, Donald R.

• A Logit Model of Brand Choice Calibrated on Scanner Data

  Citation: 1331

  Authors: Peter M., John D. C.

• The Voice of the Customer

  Citation: 1270

  Authors: Abbie, John R.

• A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

  Citation: 1238

  Authors: Ruth N.

• Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

  Citation: 1052

  Authors: Gerald, Valerie

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