Aims & Scope

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

View Aims & Scope

Metrics & Ranking

Impact Factor

Year Value
2025 2.5
2024 2.50

SJR (SCImago Journal Rank)

Year Value
2024 2.036

Quartile

Year Value
2024 Q1

h-index

Year Value
2024 88

Journal Rank

Year Value
2024 1388

Journal Citation Indicator

Year Value
2024 574

Impact Factor Trend


Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.


Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.


Quick Facts

Current Factor
2.5
First Published: 2025

SJR (SCImago Journal Rank)

SJR
2.036
First Published: 2024

Quartile

Current Quartile
Q1
First Published: 2024

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