Marketing Letters

Aims & Scope

The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.

The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.5
2024	2.50

SJR (SCImago Journal Rank)

Year	Value
2024	2.036

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	88

Journal Rank

Year	Value
2024	1388

Journal Citation Indicator

Year	Value
2024	574

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Some antecedents and outcomes of brand love

  Citation: 1481

  Authors: Barbara A., Aaron C.

• Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

  Citation: 1468

  Authors: Jacob, Barak, Eitan

• Measuring the hedonic and utilitarian sources of consumer attitudes

  Citation: 1423

  Authors: Rajeev, Olli T.

• Beyond nudges: Tools of a choice architecture

  Citation: 599

  Authors: Eric J., Suzanne B., Benedict G. C., Craig, Daniel G., Gerald, Richard P., John W., Ellen, David, Brian, Elke U.

• Hybrid Choice Models: Progress and Challenges

  Citation: 568

  Authors: Moshe, Daniel, Kenneth, Joan, Chandra, Michel, Denis, Axel, David, David S., Andrew, Andre, Dinesh, Anders, Marcela A.

• Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

  Citation: 566

  Authors: Elisabeth, Ko, Martin, Paul

• A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis

  Citation: 449

  Authors: Robert A.

• The Firm's Management of Social Interactions

  Citation: 405

  Authors: David, Dina, Yubo, Sanjiv, Chrysanthos, Bruce, Barak, Subrata, Mengze, Peeter

• Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions

  Citation: 396

  Authors: Allan D., Moshe, Bruno, Prakash

• How collinearity affects mixture regression results

  Citation: 396

  Authors: Jan-Michael, Christian M., Marko, Franziska

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