Marketing Intelligence and Planning

Aims & Scope

MIP publishes high-quality concise papers of up to 8000 words focusing on research related to, but not limited to, strategic market/marketing decisions involving firms, their customers, competition, markets/submarkets, marketing environment, etc.; market/marketing intelligence generation and dissemination; market/marketing planning and implementation, etc.

MIP aims to publish impactful research that balances rigor and relevance, with the potential to establish thought leadership in marketing academia and practice.

MIP is positioned to be a leading outlet for research in the domain of strategic marketing and devoted to the study and improvement of the field.

Manuscripts submitted to MIP are judged on the basis of their contribution to the advancement of the science and/or practice of marketing.

MIP is open to different philosophical and methodological perspectives; we welcome conceptual/theoretical/review articles, empirical (quantitative/qualitative) research, and/or analytical modeling approaches.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5.4

SJR (SCImago Journal Rank)

Year	Value
2024	1.245

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	91

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Instafamous and social media influencer marketing

  Citation: 636

  Authors: S. Venus, Aziz, Ehri

• Opportunities for green marketing: young consumers

  Citation: 585

  Authors: Kaman

• The effect of electronic word of mouth on brand image and purchase intention

  Citation: 365

  Authors: Mohammad, Neda

• Green branding effects on attitude: functional versus emotional positioning strategies

  Citation: 346

  Authors: Patrick, Vanessa, F. Javier

• Brand strategies in social media

  Citation: 335

  Authors: Georgios, Sergios

• SME marketing in practice

  Citation: 318

  Authors: Audrey, David, Ken

• Mobile banking adoption of the youth market

  Citation: 312

  Authors: Ulun, Nuray

• Antecedents to green buying behaviour: a study on consumers in an emerging economy

  Citation: 276

  Authors: Arpita

• Factors affecting consumers’ green product purchase decisions

  Citation: 262

  Authors: Prashant, Bhimrao M

• Attitudes towards environmentally friendly products

  Citation: 255

  Authors: Isaac, Ian

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