Marketing Education Review

Aims & Scope

Marketing Education Review is a great resource for instructors to find innovative, evidence-based tools and techniques to improve classroom instruction and the student learning experience.

Its focus is to promote innovative approaches to curriculum design, student learning and faculty development through pedagogical research that advances our understanding of marketing education.

Papers must provide empirical outcomes demonstrating effectiveness or theoretical contribution.

Potential contributors are encouraged to consider quasi-experimental or stronger designs when possible, in keeping with best practices in assessment.

Student opinion surveys alone are insufficient evidence of effectiveness.

Marketing Education Review is also a place where theories can be developed and explored.

For example, sales management models of motivation could be applied to understand how incentives can drive student learning outcomes and whether retention of learning occurs.

The international composition of the editorial review board reflects the global contribution and reach of Marketing Education Review.

Published articles showcase effective programmatic, course, and classroom strategies that can be adopted by marketing faculty worldwide.

View Aims & Scope

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Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.460

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	17

Journal Rank

Year	Value
2024	12403

Journal Citation Indicator

Year	Value
2024	286

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Social Sciences, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Marketing Models in Education: Students as Customers, Products, or Partners

  Citation: 101

  Authors: Dennis E., Debra A.

• Engaging the Student as a Customer: A Relationship Marketing Approach

  Citation: 78

  Authors: Jana Lay-Hwa

• Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

  Citation: 76

  Authors: Erika, Raymond, Diana L.

• A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education

  Citation: 75

  Authors: Nancy T.

• Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course

  Citation: 65

  Authors: Nabil Y., Victoria, Elias

• Required Internship Programs in Marketing: Benefits, Challenges and Determinants of Fit

  Citation: 62

  Authors: Richard L., JoAnn K., Robert H., J. Holton

• Experiential Learning=Hands-On+Minds-On

  Citation: 62

  Authors: Mark R.

• Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice

  Citation: 61

  Authors: Shelby D., Debra A.

• TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION

  Citation: 57

  Authors: O. C., Linda

• Business School Education: Some Thoughts and Recommendations

  Citation: 56

  Authors: Lawrence B.

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