Journal of Vacation Marketing

Aims & Scope

Aims and Scope The Journal of Vacation Marketing (JVM) is a double-blind, peer-reviewed international journal that publishes original research papers and case studies on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries.

The aim of JVM is to provide a forum for the publication of academic papers which are also of relevance to those working in the tourism industries, while meeting the highest standards of intellectual rigour.

JVM seeks to deepen our understanding of the changes in consumer behaviour and the marketing of tourism destinations and related services.

It also seeks to encourage the communication and the sharing of expertise between academics and practitioners in both the commercial and non-commercial sectors, relevant government and local government agencies and also consultants.

JVM seeks to be international in terms of its scope, to be multi-disciplinary and cross-disciplinary in regards to its research topics and methodologies, and also to be relevant to the needs of practitioners and the wider tourism industries.

The main sectors covered by the Journal of Vacation Marketing include: • Accommodation: Hotels, Apartments, Condominiums, Integrated resorts etc. • Destinations: National/regional/local Destination Marketing Organisations (DMO) etc. • Holiday/Travel Organisers: Tour Operators, Wholesalers and Brokers, Travel Agents, Professional Conference Organisers (PCO) etc • Transport: Airlines, Cruise Ships, Car Rental, Railways, etc • Attractions: Theme Parks, Museums, National Parks, Heritage Sites etc • Events: Conferences, festivals etc.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5
2024	4.50

SJR (SCImago Journal Rank)

Year	Value
2024	1.299

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	81

Journal Rank

Year	Value
2024	3093

Journal Citation Indicator

Year	Value
2024	928

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Relational network brands: Towards a conceptual model of place brands

  Citation: 427

  Authors: Graham

• Wellness tourism: Market analysis of a special health tourism segment and implications for the hotel industry

  Citation: 391

  Authors: Hansruedi, Eveline Lanz

• Destination branding and the role of the stakeholders: The case of New Zealand

  Citation: 309

  Authors: Nigel J., Annette, Rachel

• Blogs in tourism: Changing approaches to information exchange

  Citation: 298

  Authors: Doris, Dean

• Branding the nation: What is being branded?

  Citation: 286

  Authors: Ying

• Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort

  Citation: 271

  Authors: Yodmanee, Muzaffer

• Movie-induced tourism: The challenge of measurement and other issues

  Citation: 259

  Authors: Graham, Julia

• Measurement of tourist satisfaction with restaurant services: A segment-based approach

  Citation: 250

  Authors: Atila, Fisun

• Food tourism value: Investigating the factors that influence tourists to revisit

  Citation: 221

  Authors: Alireza, Dariyoush

• Experience economy constructs as a framework for understanding wine tourism

  Citation: 214

  Authors: Donna, Ann Marie

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