Journal of the Academy of Marketing Science

Aims & Scope

The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing.

Manuscripts submitted for publication consideration in JAMS are judged on the basis of their potential contribution to the advancement of the science and/or practice of marketing.

In order for a manuscript to be published in JAMS it must, at the minimum, meet the following criteria: -Focus on a substantive issue in the domain of marketing -Offer fundamentally new insights that advance the field -Be literature-based and scholarly -Demonstrate conceptual rigor -Provide evidence of methodological rigor, if an empirical piece JAMS is committed to providing authors with: -Timely and constructive reviews -Specific and extensive directions (when necessary) for revising a manuscript -A decision to either accept or reject a manuscript as early as possible in the review process The JAMS Editorial Office makes a concerted effort to ensure manuscript turnaround in fewer than 40 days.

However, because JAMS is committed to ensuring that reviews are fair, informed, objective, and constructive, there may be occasional instances in which the turnaround time is longer.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	10.1
2024	9.50

SJR (SCImago Journal Rank)

Year	Value
2024	6.896

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	221

Journal Rank

Year	Value
2024	166

Journal Citation Indicator

Year	Value
2024	3451

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• A new criterion for assessing discriminant validity in variance-based structural equation modeling

  Citation: 22506

  Authors: Jörg, Christian M., Marko

• On the evaluation of structural equation models

  Citation: 16932

  Authors: Richard P., Youjae

• An assessment of the use of partial least squares structural equation modeling in marketing research

  Citation: 5442

  Authors: Joe F., Marko, Christian M., Jeannette A.

• Service-dominant logic: continuing the evolution

  Citation: 5004

  Authors: Stephen L., Robert F.

• Customer Loyalty: Toward an Integrated Conceptual Framework

  Citation: 3835

  Authors: A. S., K.

• Customer value: The next source for competitive advantage

  Citation: 2837

  Authors: Robert B.

• Specification, evaluation, and interpretation of structural equation models

  Citation: 2779

  Authors: Richard P., Youjae

• Institutions and axioms: an extension and update of service-dominant logic

  Citation: 2524

  Authors: Stephen L., Robert F.

• Managing the co-creation of value

  Citation: 2386

  Authors: Adrian F., Kaj, Pennie

• The Role of Emotions in Marketing

  Citation: 2171

  Authors: R. P., M., P. U.

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