Journal of Targeting, Measurement and Analysis for Marketing
Published by Springer Nature
ISSN : 0967-3237 eISSN : 1479-1862
Abbreviation : J. Target. Meas. Anal. Mark.
Abstracting & Indexing
Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.
Subjects & Keywords
Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, Decision Sciences and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.