Journal of Sustainable Marketing

Aims & Scope

The Journal of Sustainable Marketing (JSM) is a double-blind, peer-reviewed journal that serves global academic, managerial, and public policy communities by publishing and promoting cutting-edge research on issues that are critical to increasing adoption of environmentally and socially sustainable production, distribution, consumption, and post-consumption marketing practices by consumers, corporations, and governments around the world.

JSM strives to publish innovative basic and applied research, conceptual papers, case studies, and commentaries that advance theory and provide meaningful managerial guidance in the three major components of sustainable marketing’s triple bottom line: environmental practices, social equity, and economic considerations.

The first area focuses on ways that companies, non-profit organizations, governments, and individual consumers can engage in marketplace exchanges that increase future generations’ ability to enjoy lifestyles with similar or greater opportunities.

Focal points of interest include developing/testing marketing theory and practices that aim to reduce greenhouse gas emissions, improve environmental resources, and decrease other pollution sources such as plastic waste.

Objectively documented case studies of companies or organizations that have successfully implemented innovative environmental programs are also welcome.

Encouraging increased adoption of the four R framework (reduce, reuse, recycle, repair) in tandem with circular supply chains reflects potentially fruitful areas of investigation that are concerned with the interface of marketing theory/practice and environmental sustainability.

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Directory of Open Access Journals (DOAJ)

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Aims scope
• Homepage
• Oa statement
• Author instructions
• License terms
• Review url
• Board url
• Copyright url
• Apc url
• License

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal does not charge a mandatory Article Processing Charge (APC). However, optional open access publication may incur fees based on the publisher’s policies.

Explore journals without APCs for alternative publishing options.