Journal of Strategic Marketing

Aims & Scope

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management.

It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies.

The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations. 4.Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. 5.To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	3.1
2024	3.70

SJR (SCImago Journal Rank)

Year	Value
2024	1.176

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	70

Journal Rank

Year	Value
2024	3677

Journal Citation Indicator

Year	Value
2024	1185

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Exploring customer brand engagement: definition and themes

  Citation: 945

  Authors: Linda

• Word of mouth: understanding and managing referral marketing

  Citation: 524

  Authors: Francis A.

• Social media engagement behaviour: a uses and gratifications perspective

  Citation: 440

  Authors: Rebecca, Jodie, John, Steve

• The role of marketing capability in innovation-based competitive strategy

  Citation: 286

  Authors: Jay

• Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy

  Citation: 254

  Authors: Thu Huong, The Ninh, Thi Thu Hoai, Nam Thanh

• Exploring consumer adoption of proximity mobile payments

  Citation: 243

  Authors: Emma, Michael, Yogesh, Niall

• Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

  Citation: 243

  Authors: Sarah, Ana, Sebastian, Rebecca, Tribikram

• Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework

  Citation: 243

  Authors: Adamantios, Susan

• Social media and sports: driving fan engagement with football clubs on Facebook

  Citation: 218

  Authors: Leonor, Teresa

• The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

  Citation: 217

  Authors: Khan Md Raziuddin, Andrea, Michael Jay

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