Journal of Social Marketing

Aims & Scope

A marketing philosophy centres on making customers happy — and doing it better than competitors can.

Social marketing is a means to change behaviour in individuals, the people they interact with and the surrounding environment.

This journal publishes research across a wide array of health, environment and social issues in any of the following areas: Conceptual social marketing studies; Social marketing theory development; Literature reviews examining the social marketing evidence base; Evaluation of social marketing programs/interventions; Formative research and consumer/market insight studies; Segmentation studies; Studies evaluating and/or experimenting with any aspect of the social marketing mix; Behaviour change studies; Downstream/midstream/upstream social marketing programs/interventions.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.6
2024	3.10

SJR (SCImago Journal Rank)

Year	Value
2024	0.792

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	37

Journal Rank

Year	Value
2024	6872

Journal Citation Indicator

Year	Value
2024	345

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• An integrative model for social marketing

  Citation: 186

  Authors: R. Craig

• Developing more effective social marketing strategies

  Citation: 185

  Authors: Walter

• Transformative social marketing: co‐creating the social marketing discipline and brand

  Citation: 160

  Authors: R. Craig

• Regulation, public health and social marketing: a behaviour change trinity

  Citation: 153

  Authors: Janet, Sandra C.

• Social marketing’s consumer myopia

  Citation: 117

  Authors: Linda, Josephine, Marie-Louise

• A hierarchical model of social marketing

  Citation: 107

  Authors: Jeff, Rebekah

• Systematic literature review of best practice in food waste reduction programs

  Citation: 105

  Authors: Jeawon, Sharyn, Kathy

• Macro‐social marketing and social engineering: a systems approach

  Citation: 95

  Authors: Ann‐Marie, Andrew

• Critical social marketing: definition, application and domain

  Citation: 93

  Authors: Ross

• Value co-creation in social marketing: functional or fanciful?

  Citation: 88

  Authors: Christine, Katie, Martine, Patricia, Tim

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