Journal of Research in Marketing and Entrepreneurship

Aims & Scope

The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing.

Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship.

Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	3.1

SJR (SCImago Journal Rank)

Year	Value
2024	0.548

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	33

Journal Rank

Year	Value
2024	10614

Journal Citation Indicator

Year	Value
2024	259

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial Marketing

  Citation: 212

  Authors: David

• Entrepreneurial and SME marketing

  Citation: 99

  Authors: Audrey

• Branding as a Competitive Strategy for Demand Management in SMEs

  Citation: 80

  Authors: Temi

• Entrepreneurial marketing: a strategy for the twenty‐first century?

  Citation: 80

  Authors: Sussie C.

• Relationship between entrepreneurship, innovation and performance

  Citation: 78

  Authors: Nelson, Khurram

• The entrepreneurial marketing domain: a citation and co‐citation analysis

  Citation: 70

  Authors: Sascha, Matthias, Fabian, Gerald E., Claes M.

• An exploratory study on the development of women entrepreneurs: Indian cases

  Citation: 63

  Authors: Sucheta, Usha

• The marketing/entrepreneurship interface: a report on the “Charleston Summit”

  Citation: 63

  Authors: David J., Fabian

• Cluster Theory and Practice: Advantages for the Small Business Locating in a Vibrant Cluster

  Citation: 59

  Authors: Adrian T.H.

• Entrepreneurial orientation and market orientation

  Citation: 57

  Authors: Héctor

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