Journal of Research in Interactive Marketing

Aims & Scope

With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.

Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics.

Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice.

The Impact of the research to business, policy and society should be explicit.

Topics areas which will be addressed, but are not necessarily limited to, include: -Comparative studies of effective direct/multi-channel marketing activities across different markets and market regions- Measuring the effectiveness of interactive marketing activities- Identifying appropriate interactive marketing activities across varying organizations and industries- Interactive/Multi-channel marketing in the public sector/non-profit realm- Ethical/legal issues in interactive marketing- Applying interactive/multi-channel marketing to gain competitive advantage- Establishing and maintaining customer relationships through interactive marketing channels

Metrics & Ranking

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Directory of Open Access Journals (DOAJ)
• Web of Science

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Licensing & Copyright

This journal operates under an Open Access model. Articles are freely accessible to the public immediately upon publication. The content is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0), allowing users to share and adapt the work with proper attribution.

Copyright remains with the author(s), and no permission is required for non-commercial use, provided the original source is cited.

Policy Links

This section provides access to essential policy documents, guidelines, and resources related to the journal’s publication and submission processes.

• Aims scope
• Homepage
• Oa statement
• Author instructions
• License terms
• Review url
• Board url
• Plagiarism url
• Apc url

Plagiarism Policy

This journal follows a plagiarism policy. All submitted manuscripts are screened using reliable plagiarism detection software to ensure originality and academic integrity. Authors are responsible for proper citation and acknowledgment of all sources, and any form of plagiarism, including self-plagiarism, will not be tolerated.

For more details, please refer to our official: Plagiarism Policy.

APC Details

The journal’s Article Processing Charge (APC) policies support open access publishing in Business, Management and Accounting, ensuring accessibility and quality in research dissemination.

This journal requires an Article Processing Charge (APC) to support open access publishing, covering peer review, editing, and distribution. The current APC is 100.00 USD. Learn more.

Explore journals without APCs for alternative publishing options.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• New frontiers and future directions in interactive marketing: Inaugural Editorial

  Citation: 389

  Authors: Cheng Lu

• Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention

  Citation: 361

  Authors: Jiyoung, Sharron J.

• Social media and consumer engagement: a review and research agenda

  Citation: 306

  Authors: Victor, James W., Don E.

• Young people's use of online social networking sites – a uses and gratifications perspective

  Citation: 293

  Authors: Áine, Margaret‐Anne, Jennifer

• Business to business digital content marketing: marketers’ perceptions of best practice

  Citation: 255

  Authors: Geraint, Jennifer

• Influence of consumers’ perceived risk on consumers’ online purchase intention

  Citation: 238

  Authors: Shaizatulaqma, Thenmoli, Yen-Nee

• How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

  Citation: 223

  Authors: Wan-Hsiu Sunny, Yu, Ching-Hua

• Social media's slippery slope: challenges, opportunities and future research directions

  Citation: 212

  Authors: Don E., James (Jimmy)

• Omni-channel marketing, integrated marketing communications and consumer engagement

  Citation: 194

  Authors: Elizabeth, James W., Victor A.

• Integration of UTAUT model in internet banking adoption context

  Citation: 192

  Authors: Samar, Majeed Mustafa, Mahmoud, Feras Mi