Journal of Relationship Marketing

Aims & Scope

The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice.

This academic journal is interdisciplinary and international in nature.

Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM.

If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.

View Aims & Scope

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Metrics & Ranking

SJR (SCImago Journal Rank)

Year	Value
2024	0.786

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	35

Journal Rank

Year	Value
2024	6950

Journal Citation Indicator

Year	Value
2024	231

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Relationship Marketing of Services Perspectives from 1983 and 2000

  Citation: 239

  Authors: Leonard L.

• The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

  Citation: 238

  Authors: Reham Shawky

• A Conceptualization of the Employee Branding Process

  Citation: 170

  Authors: Sandra Jeanquart, Glynn

• Relationship Marketing in the New Economy

  Citation: 164

  Authors: Evert

• The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

  Citation: 135

  Authors: Rizwan Ullah, Yashar, Qaisar, Shaohua

• Evolving Relationship Marketing into a Discipline

  Citation: 134

  Authors: Jagdish N., Atul

• How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

  Citation: 123

  Authors: David M., Vivian, Markus

• The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions

  Citation: 99

  Authors: Spiros P., Nektarios A., Kalliopi

• Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

  Citation: 98

  Authors: Khanyapuss, Alan, Heiner

• Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

  Citation: 78

  Authors: Marianny Jessica de Brito, Salomão Alencar de, Michelle Kovacs, Maria de Lourdes de Azevedo

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