Journal of Promotion Management

Aims & Scope

The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management.

The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices.

We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, management and innovation among others.

We welcome novel and ground-breaking contributions concerning all aspects of promotion management.

The Journal of Promotion Management is an essential resource for professionals, educators, and students.

Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices.

Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.

View Aims & Scope

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Metrics & Ranking

Journal Rank

Year	Value
2024	6227

Journal Citation Indicator

Year	Value
2024	671

SJR (SCImago Journal Rank)

Year	Value
2024	0.849

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	45

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• The Protective Powers of Crisis Response Strategies

  Citation: 289

  Authors: W. Timothy

• Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility

  Citation: 171

  Authors: M. Altaf

• Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding

  Citation: 131

  Authors: Bin, Kimberly

• Wine Sector: Companies' Performance and Green Economy as a Means of Societal Marketing

  Citation: 120

  Authors: Stefano, Alberto, Gabriele, Heidi R.

• The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

  Citation: 120

  Authors: Uttam, Savita

• The Mediating Role of Customer Relationship on the Social Media Marketing and Purchase Intention Relationship with Special Reference to Luxury Fashion Brands

  Citation: 106

  Authors: Vikas, Vikram

• Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity

  Citation: 104

  Authors: Yeo Jung, Wei-Na

• Cause I'll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior

  Citation: 103

  Authors: Zeinab, Johan, Maria

• Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

  Citation: 102

  Authors: Justin, Shailja

• Social Media: Marketing Public Relations’ New Best Friend

  Citation: 88

  Authors: Ioanna, Yioula

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