Journal of Product and Brand Management

Aims & Scope

Branding has evolved and organizations are facing a lot of new challenges when managing their brand reputations, an activity that has become strategic and interdisciplinary.

The Journal of Product and Brand Management (JPBM) advances the theoretical and managerial knowledge of products and brands.

Manuscripts may either report results based on rigorously analysed qualitative/quantitative data or be purely conceptual.

All manuscripts must offer significant research findings and insights and offer meaningful implications for the real world.

This journal is proudly international and inter-disciplinary.

We publish manuscripts which compare international markets and encourage submissions approaching branding and product management from any discipline.

We focus on all aspects of branding and product management from development to dilution.

This includes areas as broad as person, place or political brands.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5.7

SJR (SCImago Journal Rank)

Year	Value
2024	1.886

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	112

Journal Rank

Year	Value
2024	1601

Journal Citation Indicator

Year	Value
2024	1810

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Consumer engagement in online brand communities: a social media perspective

  Citation: 795

  Authors: Laurence, Cleopatra, Anna

• The measurement and dimensionality of brand associations

  Citation: 548

  Authors: George S., Charles W.

• Consumer‐based brand equity: improving the measurement – empirical evidence

  Citation: 528

  Authors: Ravi, Pascale G., Ray W.

• Are brands forever? How brand knowledge and relationships affect current and future purchases

  Citation: 502

  Authors: Franz‐Rudolf, Tobias, Bernd H., Patrick

• The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

  Citation: 439

  Authors: Katja, Julia, Severin, Johann

• Does brand trust matter to brand equity?

  Citation: 435

  Authors: Elena, José

• Do counterfeits devalue the ownership of luxury brands?

  Citation: 403

  Authors: Arghavan, Judith

• Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

  Citation: 402

  Authors: Aron, Hmily

• Exploring positively- versus negatively-valenced brand engagement: a conceptual model

  Citation: 380

  Authors: Linda, Tom

• Consumer engagement with self-expressive brands: brand love and WOM outcomes

  Citation: 368

  Authors: Elaine, Isabel, Leslie

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