Journal of Nonprofit and Public Sector Marketing

Aims & Scope

The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies.

The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth.

Contributors of articles typically come from academic backgrounds.

However, the articles are written in an accessible style to benefit a scholarly and practitioner readership.

The journal is vital reading for a variety of professionals.

Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM.

An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector.

The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	1.3
2024	1.30

SJR (SCImago Journal Rank)

Year	Value
2024	0.583

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	42

Journal Rank

Year	Value
2024	9964

Journal Citation Indicator

Year	Value
2024	218

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Dimensions of Business and Nonprofit Collaborative Relationships

  Citation: 135

  Authors: Walter W., Sridhar

• Building Donor Loyalty: The Antecedents and Role of Commitment in the Context of Charity Giving

  Citation: 113

  Authors: Adrian, Lucy

• Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study

  Citation: 108

  Authors: Jennifer A., Elaine Sterrett, Fidel

• Effect of Cause-Related Marketing on Attitudes and Purchase Intentions: The Moderating Role of Cause Involvement and Donation Size

  Citation: 102

  Authors: Mahmood M.

• Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos

  Citation: 101

  Authors: Richard D., Paul M.

• The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse?

  Citation: 99

  Authors: Michal

• Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals

  Citation: 97

  Authors: Arvid, Artur, Daniel

• How Can Social Enterprise Address Disadvantage? Evidence from an Inner City Community

  Citation: 90

  Authors: Simon

• Learning, Innovation and Competitive Advantage in Not-for-Profit Aged Care Marketing: A Conceptual Model and Research Propositions

  Citation: 88

  Authors: Jay, Gillian

• Operationalizing the Marketing Concept in the Nonprofit Sector

  Citation: 71

  Authors: Adrian, Susan, Mei-Na

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