Journal of Medical Marketing

Aims & Scope

Cessation.

Information not localized.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, Medicine and Pharmacology, Toxicology and Pharmaceutics, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Ethical corporate social responsibility (CSR) and the pharmaceutical industry: A happy couple?

  Citation: 48

  Authors: Alexander (Sascha) K

• The effect of perceived value and overall satisfaction on loyalty: A study among dental patients

  Citation: 45

  Authors: Albert, Noel

• Connecting to patients via social media: A hype or a reality?

  Citation: 31

  Authors: Edgar, Christina L

• Fulfilling the promise: A model for delivering successful online health care

  Citation: 30

  Authors: Marie-Louise, Pierre

• Strengthening corporate social responsibility in the pharmaceutical industry

  Citation: 29

  Authors: Diego

• Target Product Profile: A renaissance for its definition and use

  Citation: 29

  Authors: Paul W, Charles

• Uptake and diffusion of medical technology innovation in Europe: What role for funding and procurement policies?

  Citation: 28

  Authors: Aleksandra, Giulia

• Building strong condition brands

  Citation: 28

  Authors: Reinhard, Sarah, Liz

• Patient satisfaction measurement for in-hospital services: A pilot study in Greece

  Citation: 28

  Authors: Constantinos-Vasilios, Christina, Irene

• Product lifecycle management: marketing strategies for the pharmaceutical industry

  Citation: 27

  Authors: Dennis Z