Journal of Marketing Theory and Practice

Aims & Scope

The Journal of Marketing Theory and Practice aims to address and advance a broad gamut of substantive, managerial issues across the field of marketing.

As reflected by the journal’s title, the Journal of Marketing Theory and Practice is devoted to advancing the field of marketing in meaningful ways through scholarship that is both rigorous and relevant.

The Journal of Marketing Theory and Practice was the first high quality general marketing journal to require the pairing of academic sensibilities toward research with high potential for application of findings “on Monday morning” by marketing practitioners.

The journal provides a unique outlet for publishing managerially relevant articles across a broad range of marketing subjects – an alternative to the fragmentation of the field of marketing into many sub-disciplines each represented by a specialty journal.

With a decidedly international inclusiveness in terms of authors and reviewers, the Journal of Marketing Theory and Practice values and publishes both conceptual (non-empirical) and empirical work.

The journal is also unbiased in preference to methodologies employed in empirical papers so long as the methodological approach properly fits the study’s aims and research questions.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5.3

SJR (SCImago Journal Rank)

Year	Value
2024	1.645

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	64

Journal Rank

Year	Value
2024	2048

Journal Citation Indicator

Year	Value
2024	845

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• PLS-SEM: Indeed a Silver Bullet

  Citation: 14247

  Authors: Joe F., Christian M., Marko

• Customer Engagement: Exploring Customer Relationships Beyond Purchase

  Citation: 1345

  Authors: Shiri D., Sharon E., Robert M.

• The Process of Customer Engagement: A Conceptual Framework

  Citation: 912

  Authors: Jana Lay-Hwa

• Structural Equation Modeling in Marketing: Some Practical Reminders

  Citation: 649

  Authors: Wynne W., Robert A., Steven P.

• Status Consumption in Consumer Behavior: Scale Development and Validation

  Citation: 634

  Authors: Jacqueline K., Ronald E., Leisa Reinecke

• Customer Value Creation: A Practical Framework

  Citation: 624

  Authors: J. Brock, Mark

• A Generalized Multidimensional Scale for Measuring Customer Engagement

  Citation: 524

  Authors: Shiri D., Sharon E., Vivek, Robert M.

• Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

  Citation: 428

  Authors: Michael H., Minet, Raymond W.

• The Effect of Brand Attitude and Brand Image on Brand Equity

  Citation: 350

  Authors: James B., Louis M., Bruce L.

• Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale

  Citation: 323

  Authors: Judith H., Richard E.

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