Journal of Marketing Research

Aims & Scope

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing.

Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	5
2024	5.10

SJR (SCImago Journal Rank)

Year	Value
2024	6.961

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	212

Journal Rank

Year	Value
2024	163

Journal Citation Indicator

Year	Value
2024	1420

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

  Citation: 53040

  Authors: Claes, David F.

• Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

  Citation: 19949

  Authors: Claes, David F.

• Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics

  Citation: 9363

  Authors: Claes, David F.

• Estimating Nonresponse Bias in Mail Surveys

  Citation: 8556

  Authors: J. Scott, Terry S.

• A Paradigm for Developing Better Measures of Marketing Constructs

  Citation: 6524

  Authors: Gilbert A.

• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

  Citation: 5379

  Authors: Richard L.

• Estimating Nonresponse Bias in Mail Surveys

  Citation: 4973

  Authors: J. Scott, Terry S.

• A Paradigm for Developing Better Measures of Marketing Constructs

  Citation: 4432

  Authors: Gilbert A.

• The Effect of Word of Mouth on Sales: Online Book Reviews

  Citation: 4297

  Authors: Judith A., Dina

• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

  Citation: 3453

  Authors: Richard L.

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