Journal of Marketing Management

Aims & Scope

JMM is concerned with all aspects of marketing theory and practice.

The intellectual remit of the Journal includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right.

By its nature, this means that the JMM is the preeminent outlet in marketing and consumer research that welcomes contributions from across the paradigmatic and methodological spectrum.

The JMM explicitly desires to see all paradigmatic traditions contribute to debates on marketing theory and practice.

This includes traditional, predominantly managerial contributions aligned with logical empiricist perspectives, through to interpretive and Consumer Culture Theoretic (CCT) reflections on marketing's role in providing the resources for identity building and self-affirmation, as well as the negative ramifications of consumption on individuals and communities.

Studies that engage with both the light-side and dark-side of marketing and consumer practice are welcome.

View Aims & Scope

---

Metrics & Ranking

Impact Factor

Year	Value
2025	3
2024	3.50

SJR (SCImago Journal Rank)

Year	Value
2024	1.214

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	98

Journal Rank

Year	Value
2024	3489

Journal Citation Indicator

Year	Value
2024	1160

---

---

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

---

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

---

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Experiential Marketing

  Citation: 1706

  Authors: Bernd

• Celebrity Endorsement: A Literature Review

  Citation: 1006

  Authors: B. Zafer

• Demystifying customer brand engagement: Exploring the loyalty nexus

  Citation: 808

  Authors: Linda D.

• Value‐driven relational marketing: From products to resources and competencies

  Citation: 492

  Authors: Christian

• Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

  Citation: 424

  Authors: Leslie

• ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

  Citation: 367

  Authors: Hanna, Juha, Devdeep, Vilma

• Quo Vadis, marketing? Toward a relationship marketing paradigm

  Citation: 366

  Authors: Christian

• Capturing consumer engagement: duality, dimensionality and measurement

  Citation: 348

  Authors: Laurence, Cleopatra, Anna

• Corporate Identity and the Advent of Corporate Marketing

  Citation: 344

  Authors: John M.T.

• Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model

  Citation: 343

  Authors: Jackie L.M.

---