Journal of Marketing Communications

Aims & Scope

The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management.

It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management.

The Journal will also consider papers in internal marketing and in the corporate communications domain.

Issues that the journal covers include: Marketing communications - communications via any or all of the marketing mix elements.

The way(s) marketing mix elements are interrelated and operationalised for communication purposes in the marketing planning process The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups.

Promotional elements - this not only includes the disciplines of advertising, sales promotion, marketing public relations, and personal selling, but also includes direct marketing, sponsorship, and Internet communications.

Promotional management in terms of strategy development, implementation, and evaluation.

The mechanism or process of developing effective communication strategies via specific case studies.

Behavioural foundations of marketing communications and promotion management including semiotics, consumer behaviour, attitudes and persuasion, source and message factors, diffusion of innovation, and adoption.

Effects of changing environmental circumstance on marketing communications and promotional strategy - budget allocation, messages, and media vehicles adopted.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	4.6

SJR (SCImago Journal Rank)

Year	Value
2024	0.999

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	64

Journal Rank

Year	Value
2024	4840

Journal Citation Indicator

Year	Value
2024	778

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Building strong brands in a modern marketing communications environment

  Citation: 535

  Authors: Kevin Lane

• The effect of social media communication on consumer perceptions of brands

  Citation: 474

  Authors: Bruno, Dariusz

• Understanding online firestorms: Negative word-of-mouth dynamics in social media networks

  Citation: 378

  Authors: J., T., K. M.

• The ‘Catch 22’ of communicating CSR: Findings from a Danish study

  Citation: 323

  Authors: Mette, Majken, Kasper Ulf

• Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue

  Citation: 276

  Authors: Mubeen M.

• Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory

  Citation: 239

  Authors: Lorraine, Joseph

• Scepticism and corporate social responsibility communications: the influence of fit and reputation

  Citation: 211

  Authors: Wim J.L.

• Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

  Citation: 205

  Authors: Luis V., Carlos, Miguel

• Effects of online advertising format and persuasion knowledge on audience reactions

  Citation: 203

  Authors: Karolina, Eva A.

• What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern

  Citation: 190

  Authors: Jun, Sidharth

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