Journal of Marketing Channels

Aims & Scope

The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management.

The journal recognizes the growing importance of distribution as a key strategic variable in marketing management.

Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution.

The reason?

Rapid technology transfer has made product advantages increasingly difficult to maintain.

International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money.

But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service.

A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage.

Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task.

In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing.

The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management.

Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.

Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar

Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Sources of Supply Chain Disruptions, Factors That Breed Vulnerability, and Mitigating Strategies

  Citation: 231

  Authors: Kathryn E., Sanjay

• Investigating Dimensionality of Multichannel Retailer's Cross-Channel Integration Practices and Effectiveness: Shopping Orientation and Loyalty Intention

  Citation: 88

  Authors: Hyun-Hwa, Jihyun

• The Role of Logistics Leverage in Marketing Strategy

  Citation: 71

  Authors: John T., Lisa R.

• Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations

  Citation: 67

  Authors: Kyoung-Nan, Dipti

• Domains of Digital Marketing Channels in the Sharing Economy

  Citation: 66

  Authors: Thomas Martin

• International Franchising Research: Some Thoughts on the What, Where, When, and How

  Citation: 58

  Authors: Rajiv P., Marko

• Supply Chain Issues in Reusable Packaging

  Citation: 56

  Authors: Diana, Robb

• Ethics in the Sharing Economy: Creating a Legitimate Marketing Channel

  Citation: 54

  Authors: Tracy L.

• Managing the Franchisor–Franchisee Relationship: A Relationship Marketing Perspective

  Citation: 53

  Authors: Anna, Richard

• Chains Within Chains:

  Citation: 53

  Authors: Jeffrey L.