Journal of Marketing Analytics

Aims & Scope

Data has become the new ore in today’s knowledge economy.

However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets.

What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors.

Marketing analytics lies at the heart of this contemporary wave of data driven decision-making.

Companies can no longer survive when they rely on gut instinct to make decisions.

Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage.

New products can be copied faster than ever before.

Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter.

The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field.

A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike.

Academics can stay in touch with the latest developments in this field.

Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline.

The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy.

The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies.

Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	3.5

SJR (SCImago Journal Rank)

Year	Value
2024	0.787

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	28

Journal Rank

Year	Value
2024	6932

Journal Citation Indicator

Year	Value
2024	712

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, Decision Sciences and Economics, Econometrics and Finance, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Partial least squares structural equation modeling using SmartPLS: a software review

  Citation: 510

  Authors: Marko, Jun-Hwa

• Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019

  Citation: 274

  Authors: Saïd

• Cutoff criteria for overall model fit indexes in generalized structured component analysis

  Citation: 237

  Authors: Gyeongcheol, Heungsun, Marko, Christian M.

• Marketing research using single-item indicators in structural equation models

  Citation: 207

  Authors: Maria

• A user-friendly method to merge Scopus and Web of Science data during bibliometric analysis

  Citation: 163

  Authors: Andrea, Mariya

• Antecedents and consequences of customer engagement in online brand communities

  Citation: 136

  Authors: Tommy K H, Xiabing, Christy M K, Matthew K O, Zach W Y

• The influence of social media eWOM information on purchase intention

  Citation: 112

  Authors: Choi-Meng, Alexa Min-Wei, Steve

• BERT: a sentiment analysis odyssey

  Citation: 101

  Authors: Shivaji, Manit

• Reviewing the SmartPLS 4 software: the latest features and enhancements

  Citation: 100

  Authors: Jun-Hwa, Francesca, Fabio

• The state of marketing analytics in research and practice

  Citation: 83

  Authors: Dawn, Maria, Anjala, Michael

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