Journal of Macromarketing

Aims & Scope

The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing.

The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.3

SJR (SCImago Journal Rank)

Year	Value
2024	1.134

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	71

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• A General Theory of Marketing Ethics

  Citation: 1713

  Authors: Shelby D., Scott

• Building Understanding of the Domain of Consumer Vulnerability

  Citation: 638

  Authors: Stacey Menzel, James W., Terri L.

• The General Theory of Marketing Ethics: A Revision and Three Questions

  Citation: 393

  Authors: Shelby D., Scott J.

• The Wisdom of Consumer Crowds

  Citation: 392

  Authors: Robert V., Andrea, Hope Jensen

• A Synthesis of Ethical Decision Models for Marketing

  Citation: 390

  Authors: O. C., Larry G., John

• Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

  Citation: 385

  Authors: William, Pierre, Andrea

• Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

  Citation: 359

  Authors: Marius C., Mark, Aidan

• Marketing Systems—A Core Macromarketing Concept

  Citation: 290

  Authors: Roger A.

• Socially Responsible Consumers: Profile and Implications for Public Policy

  Citation: 279

  Authors: John H.

• Addressing Sustainability and Consumption

  Citation: 257

  Authors: Anja, Andrew

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