Journal of International Consumer Marketing

Aims & Scope

The Journal of International Consumer Marketing examines consumer and organizational buyer behavior on a cross-cultural/national and global scale combining up-to-date research with practical applications to help you develop an action plan for successful marketing strategy development.

Business professionals, policymakers, and academics share insights and "inside" information on a wide range of cross-cultural marketing issues, including international business customs, negotiating styles, consumer brand loyalty, price sensitivity, purchasing and leasing, consumer satisfaction (and dissatisfaction), and advertising.

This invaluable research outlet analyzes a variety of geographic and cultural perspectives from around the word, including China, India, Germany, Western Europe, Africa, Australia, Southeast Asia, Scandinavia, Japan, and Latin America, as well as the NAFTA countries of Mexico, Canada, and the United States.

The Journal of International Consumer Marketing is your guide to consumerism in diverse cultures, putting research findings to work developing effective global management and marketing strategies.

Contributors provide fresh ideas and innovative concepts for addressing the cross-cultural/national and comparative consumer behavior issues and concerns that affect banks and other financial institutions, government departments, international trade organizations, research institutions, consultants, and publicly owned corporations.

This unique journal analyzes a wide range of topics, including travel and tourist behavior, consumer behavior toward service institutions, advertising agency-client relationships, organizational, industrial, and intermediate buyer behavior, and market segmentation.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	2.8
2024	1.80

SJR (SCImago Journal Rank)

Year	Value
2024	0.776

Quartile

Year	Value
2024	Q2

h-index

Year	Value
2024	60

Journal Rank

Year	Value
2024	7072

Journal Citation Indicator

Year	Value
2024	442

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic

  Citation: 305

  Authors: Russell J., Cheryl

• Explaining Green Purchasing Behavior

  Citation: 238

  Authors: Ricky Y. K., Lorett B. Y.

• Antecedents of Egyptian Consumers' Green Purchase Intentions

  Citation: 228

  Authors: Mohamed M.

• Consumer Animosity and Consumer Ethnocentrism

  Citation: 221

  Authors: Jill Gabrielle, Richard

• The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

  Citation: 220

  Authors: Ivan, Diana

• The Green Purchase Behavior of Hong Kong Young Consumers: The Role of Peer Influence, Local Environmental Involvement, and Concrete Environmental Knowledge

  Citation: 184

  Authors: Kaman

• Role of Socio-Demographics in Segmenting and Profiling Green Consumers

  Citation: 164

  Authors: Sanjay K., Gurmeet

• The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

  Citation: 160

  Authors: Jean-Sébastien, Pierre, Emmanuel

• Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior

  Citation: 156

  Authors: Tae-Im, Leslie

• Cultural Influences on the Diffusion of New Products

  Citation: 140

  Authors: Idil Sayrac, Naveen

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