Journal of Interactive Marketing

Aims & Scope

The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers.

We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.

The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type.

Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.

View Aims & Scope

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Metrics & Ranking

Impact Factor

Year	Value
2025	7.8
2024	6.80

Journal Rank

Year	Value
2024	586

Journal Citation Indicator

Year	Value
2024	1098

SJR (SCImago Journal Rank)

Year	Value
2024	3.366

Quartile

Year	Value
2024	Q1

h-index

Year	Value
2024	135

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Abstracting & Indexing

Journal is indexed in leading academic databases, ensuring global visibility and accessibility of our peer-reviewed research.

• Scopus
• Google Scholar
• Web of Science

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Subjects & Keywords

Journal’s research areas, covering key disciplines and specialized sub-topics in Business, Management and Accounting, designed to support cutting-edge academic discovery.

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Most Cited Articles

The Most Cited Articles section features the journal's most impactful research, based on citation counts. These articles have been referenced frequently by other researchers, indicating their significant contribution to their respective fields.

• Co-creation experiences: The next practice in value creation

  Citation: 4050

  Authors: C.K., Venkat

• Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

  Citation: 3763

  Authors: Thorsten, Kevin P., Gianfranco, Dwayne D.

• Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

  Citation: 2219

  Authors: Linda D., Mark S., Roderick J.

• Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

  Citation: 1367

  Authors: Lisette, Sonja, Peter S.H.

• Internet forums as influential sources of consumer information

  Citation: 1111

  Authors: Barbara, Robert M.

• Exploring the value of online product reviews in forecasting sales: The case of motion pictures

  Citation: 1083

  Authors: Chrysanthos, Xiaoquan (Michael), Neveen F.

• Word of mouth communication within online communities: Conceptualizing the online social network

  Citation: 1050

  Authors: Jo, Amanda J., Nick

• Intentional social action in virtual communities

  Citation: 993

  Authors: Richard P., Utpal M.

• Collaborating to create: The Internet as a platform for customer engagement in product innovation

  Citation: 943

  Authors: Mohanbir, Gianmario, Emanuela

• Why are you telling me this? An examination into negative consumer reviews on the Web

  Citation: 818

  Authors: Shahana, Dawn

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